Five years in the making, Thickheaded Putty is a true passion project turned superstar. We've labored over this formula on and off since the days of beeswax, a few different oils, and our kitchen stove. It's grown in scope and performance since then, and we've gone through countless iterations in order to get to this final product, which we are infinitely proud of. And we think you will be too.
So how do I wear it? This putty loves any hair texture, any gender, wet and dry hair alike, with next to no drag during application. If you like to style your hair fresh out of the shower, with towel-dried hair only, you can expect a bit more of a sheen than when applied to completely dry hair. However, once completely dry, tousling/combing the hair around to break up the product and disperse it evenly will dull the shine even more. It will look even more matte after a good blow dry. Completely dry application will give the perfect, next-day hair everyone routinely searches for.
The magic of Thickheaded Putty is that it works to give clean hair some personality, yet, because of the kaolin and bentonite clay, also helps dirty hair absorb some oil and clean itself up a bit too. Easy to restyle with your hands or a comb (or a splash of water for bedhead).
Washes out easily with one shampoo. Great for combed and styled hair, perfect for messy, IDGAF styles.
HOLD: 7 | SHINE: 3
How does it work? Let's break down the ingredients. The names may be odd, but they're not as intimidating as they look.
Water. It's water. Distilled, always.
Beeswax. The most versatile wax on the planet. Used in candles, cosmetics, as a sealant, a lubricant, a polish, and an additive to countless other materials.
Shea Butter. A rich butter from the nut of the shea tree. It's great for your hair, your skin, and everything in between. Incredibly versatile, it's often the first butter added to any product calling for it.
Hydrogenated Castor Oil. Castor oil is typically a liquid at room temperature. Once hydrogen is added, it raises the melting point, thickening the oil. That's it. The PEG-40 is similar, with polyethylene glycol added -- a compound derived from petroleum jelly (think Vaseline). It's used in cosmetics, food, and medicine, and creates a very effective emulsifier (allows oil and water to mix, and stay mixed).
Ceteareth-20. Uh oh. Weird word. Ceteareth is another emulsifier/thickener, a product of cetyl alcohol and stearyl alcohol -- both derived from coconut oil. So they are fatty alcohols. Pretty cool.
Candelilla Wax. One of our favorite waxes on the planet. It's derived from the leaves of the candelilla shrub, found almost exclusively in the US and Mexico. The biggest perk of this wax is an extremely high melting point, which means it does a great job solidifying thin mixtures and adding phenomenal hold.
Kaolin/Bentonite Clay. Both are fantastic cleansers and mattifiers. Many people use kaolin for masks to stem breakouts and detoxify pores. That same absorbent property lends well to hair products, stripping shine out of even the greasiest waxes and oils. Bentonite carries many of the same benefits with the added perk of being a natural texturizer. Either are edible, and many people use them in toothpastes and to treat stomach ailments. We haven't, but people do!
Sweet Almond and Avocado Oils. Fairly matte, easily absorbed oils. Great for skin and hair, as they don't sit on the surface where they are applied. Instead, they penetrate and moisturize. Whatever either clay strips from the hair, these oils replace, essentially.
Phenoxyethanol, Sorbic Acid, Caprylyl Glycol. THE DREADED PRESERVATIVES. Without them, there are no water-based products on the market. Water is a haven for bacteria, in which many can incubate and duplicate fast. We're talking within days. And unless you want a nasty infection on your skin or scalp, a preservative is necessary to inhibit said growth of bacteria, yeast, and mold. All 3 ingredients are extremely safe, diluted to very small amounts, and necessary for shelf stability.
Fragrance. Our essential oils and fragrance oils are vetted for only the highest quality. We have to smell this stuff throughout our shop once the respirators come off, so you better believe they're good stuff. We err on the side of lightly scented. No one wants to be nauseated from their cosmetic products. Leave that for your grandmother's perfume.